Adam Rice

Hi, I'm Adam. I've spent the last 15 years working in software companies of various sizes.

As a designer I skew technical. I love tweaking prototypes whether they're built using Figma or Javascript. Regardless of medium, I really enjoy collaborating to get ideas in front of real human beings to find out what works best for them.

I'm currently working at Salesforce as a product designer and my efforts are focused on designing and delivering consumer grade CRM experiences and more with Salesforce Starter.

Case Studies

Crafting a clicks-to-code experience for non-technical test authors.


Going code-first to design, prototype, and test with customers.


Addressing design-encoded bias.

A total renovation of in-app onboarding.


2021 – Present

Currently working on Salesforce Starter.

Previously [2022] leading, crafting prototype development for Dreamforce & Connections keynotes for Data Cloud.

Also previously: product design for Marketing Cloud.

Sept. 2020 – March 2021
June 2015 – Sept. 2020

Side Projects

A multiplayer sound board to spice up virtual meetings.

Figma prototype for a Quiz Gameshow, not Jeopardy.