Adam Rice

Hi, I'm Adam. I've spent the last 15 years working in software companies of various sizes.

As a designer I skew technical. I love tweaking prototypes whether they're built using Figma or Javascript. Regardless of medium, I really enjoy collaborating to get ideas in front of real human beings to find out what works best for them.

I'm currently working at Salesforce as a product designer and my efforts are focused on discovering, designing, and delivering practical applications for our Customer Data Platform and Genie.

Case Studies

Crafting a clicks-to-code experience for non-technical test authors.


Going code-first to design, prototype, and test with customers.


Addressing design-encoded bias.

A total renovation of in-app onboarding.


2021 – Present

I joined Salesforce as a member of the Pardot UX team. I spent a year leading internal discovery workshops, fiddling with Figma files for Salesforce Easy, and shipping a feature for Salesforce Engage.

In April of 2022 I moved to the Data 360 Applications UX team, now known as Genie UX, and was swept up in work for Connections 2022, leading prototype development for several conference keynote presentations. I was soon after asked to do the same for Dreamforce 2022.

Sept. 2020 – March 2021
June 2015 – Sept. 2020

Side Projects

A multiplayer sound board to spice up virtual meetings.

Figma prototype for a Quiz Gameshow, not Jeopardy.