Midtown Promenade
parking available for cars, scooters and dogsNestled between Midtown and Virginia Highlands, Midtown Promenade feels at times more chic district than strip mall. It consists primarily of restaurants and personal services. When it's nice outside, it's a place to congregate outdoors, when it's rainy, it's a place to catch a movie.
The strip mall's location has a serious impact on the flow of human activity. Grady High School, Piedmont Park, Poncey Highlands, Midtown are all adjacent bubbles of activity and people come to Midtown Promenade to grab a drink after work, ditch class, eat after a day in the park, etc.
I come here often to shop or just hangout, but I made several independent trips for the project. After three visits I came away with the observations detailed below in the field notes section.
Where in Atlanta…
An impression...
Field notes
By the numbers
graphs as they relate to the quantative data gathered about stores
Empty – Occupied
Occupied: 25
100%Empty: 0
0%Independents – Chains
Independents: 17
68%Chains: 8
32%By Type (generic)
Services(food): 12
48%Services(personal): 7
28%Diversion: 4
16%Goods: 2
8%quantitative representations of data gathered by type and kind
Notes en sum
In this row you will find totals for the amount of qualitative meta tags identified in the space. They have been organized by category: Impressions, Observations and Activities, respectively.
Impressions
5
Amount of impressions noted in space.
Observations
7
Amount of observations(general) noted in space.
Activities
5
Amount of activities observed and noted in space.
Numbers as they relate to distances, travel and parking
MARTA
1
It's one mile to the Midtown MARTA station.
Bus Stops
2
There are two adjacent bus stops on Monroe Drive.
Parking
566
There are approximately 566 parking spaces. The lot is generally full on Friday and Saturday nights.
Bike Racks
3
There are three bike racks to park bikes. If each hold 5, that's 1 bike parking space for every 38 car parking spaces.
Numerical odds and ends
Skin Art
4
The number of servers with visible tattoos at the Highlander on Thursday, 02/19/09.
Men/Women
5/4
Male to female employees observed at Trader Joe's. Sunday, 02/07/09.
Couples
26
The number of couples dining on the various patios at Midtown Promenade on the evening of Thursday, 02/19/09.
Talk to me
0
The amount of times I was spoken to while in the field.